??️ PreSales Leadership Principles - with Robert Riefstahl

Bob is one of THE thought leaders in the Sales Engineering space.

We feel very privileged to have Bob join us on the show to talk about his leadership framework that he has refined and improved for the last 20 years. It has turned out to be an indepth look into the philosophy of what makes presales leadership unique and special.

We go through Bob principles such as Purpose, Communication and Innovation but also discuss what to consider if YOU are interested in going the leadership path.

In between we also discuss little nuggets such as:

- What is the CDIM question technique
- When to demo your WOW feature
- The effect of upfront videos

Thanks Bob for sharing your wisdom with us.

? We wish you a lot of fun & inspiration while listening to our podcast.

##### “The Six Habits of Highly Effective Sales Engineers” - the bestseller book now available in German: https://amzn.to/3xErqQ9 #####

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