This episode of the Spielwarenmesse Podcast is all about one of the most successful licences, the Smurfs. First appearing in comics in the late 1950s, the figures later achieved worldwide familiarity as a result of countless animated series and films. Under a cooperation agreement with the United Nations, in 2017 the Smurfs also advertised the organisation’s sustainable development goals. Philippe Glorieux, Head of Marketing at IMPS The Smurfs, talks with Celine Koch about the cooperation and also offers insights into the licensing sector.