Paula’s book Make It Bigger was actually the very first design book I ever bought. She has designed hundreds of record covers, has become one of the biggest names in identity design, and has found a new challenge in designing signage for some very iconic buildings. Since the 90s she is partner at Pentagram, the world's largest independent design consultancy and she has also made quite a splash as an artist with her very elaborate, large-scale, hand drawn maps.? Ausführliche Infos zu diesem Gespräch und Links zu allen Themen:https://ohnedenhype.substack.com/p/82-paula-scher✉️ Shownotes mit jeder Folge direkt per E-Mail: https://ohnedenhype.substack.com ⚡ 5 Tipps ohne den Hype – jeden Sonntag 5 Tipps von meinen Gästen und mir per E-Mail: https://ohnedenhype.substack.com ? Wöchentliche Sneak-Peeks für Patreon-Supporter:  https://patreon.com/ohnedenhype ⭐️ Hier kannst du den Podcast bewerten:  https://apple.co/3cdoMZL https://open.spotify.com/show/6eCLHnuTL70JJgzz0Wg6JX