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Christopher Lochhead
Christopher Lochhead is a co-founding partner of Play Bigger Advisors. Christopher is a CEO marketing coach and category designer, keynote speaker, mediocre blogger, ski and surf b...mehr sehenChristopher Lochhead is a co-founding partner of Play Bigger Advisors. Christopher is a CEO marketing coach and category designer, keynote speaker, mediocre blogger, ski and surf bum. He has been called a "Human Exclamation Point" by Fast Company and "slightly off-putting" by The Economist. Christopher served as CMO of Mercury Interactive, co-founded marketing consulting firm LOCHHEAD, was the founding CMO of Scient, and served as head of marketing at Vantive. He is living happily ever after in Santa Cruz, Calif.weniger sehen
Bücher von Christopher Lochhead
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets How To Create A Category As A Small "e" Entrepreneur Bewertung: 0 von 5 Sternen0 BewertungenWriter Business Models: How Writers, Creators, And Thought Leaders Monetize Bewertung: 5 von 5 Sternen5/5Position Yourself Or Be Positioned: The Personal Category Design Playbook Bewertung: 0 von 5 Sternen0 BewertungenCategory Design 101: End Of Year 2022 Q&A Bewertung: 0 von 5 Sternen0 BewertungenPaid To Create: How To Leverage Your Intellectual Capital To Accelerate Your Career & Achieve Financial Freedom Bewertung: 3 von 5 Sternen3/5The Art Of Fresh Thinking: How To Create Obvious & Non-Obvious Content Bewertung: 5 von 5 Sternen5/5Engineering Exponential Moments: How To Recognize & Capitalize On Opportunities To Create A New & Different Future Bewertung: 5 von 5 Sternen5/5Living Your Category POV: Why Founder/CEO-Problem Fit Defines Whether You Are A Missionary Or A Mercenary Bewertung: 0 von 5 Sternen0 BewertungenThe Category Design Scorecard Bewertung: 0 von 5 Sternen0 BewertungenThe Big Product Lie: Why Minimum Viable Product, Product-Led Growth, And Product-Market Fit Are Myths (And Misleading Startup Frameworks) Bewertung: 0 von 5 Sternen0 Bewertungen
Hörbücher von Christopher Lochhead
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets Bewertung: 5 von 5 Sternen5/5