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The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
vonAl RieseBook
The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands
vonAl RieseBook
War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It
vonAl Ries