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author
Chris McCracken
Dr. Ken Kwong-Kay Wong is an award-winning professor who has taught retail management for more than a decade in Canada. He co-authored the textbook Pop-up Retail Strategies in Omnichannel Context. ...mehr sehenDr. Ken Kwong-Kay Wong is an award-winning professor who has taught retail management for more than a decade in Canada. He co-authored the textbook Pop-up Retail Strategies in Omnichannel Context. His research examines luxury brands and customer experience management. Ken’s work has been published in the Journal of Retailing and Consumer Services, The Service Industries Journal, Marketing Bulletin, and other journals.weniger sehen
Bücher von Chris McCracken
Omni-Channel Retailing: A Strategy for Retailers to Thrive in the Covid-19 Pandemic and Beyond